About Us

Welcome to Cineálta - an organic skincare brand who formulate artisan products that are gentle and soothing for all skin types.

Cineálta is an Irish word, which means ‘kind’ - as all the ingredients we use in our formulations are all natural, plant-based, and kind to our skin. We are based in Northern Ireland surrounded by the gorgeous Mourne Mountains designated as an Area of Outstanding Natural Beauty (AONB) – which makes a lovely backdrop for the mission and vision of Cineálta. 

Who's Behind Cineálta

Our founder and formulator, Marie Crawford, has a background in B.S. Biology, an environmentalist in her university days, is a certified herbalist, holds a diploma in organic skincare formulation and currently studying and training to become an organic haircare formulator. However, prior to achieving her formal training in skincare formulation, she has been making her own skincare products for her family for years. Her DIY formulation journey started when she wondered why the baby skincare products she's getting her daughter, labelled to be gentle on baby's skin aren't really delivering their promise.

“After realising that having sensitive skin is not the real issue, but the problem lies in the products I’ve been buying - cosmetics that are full of synthetic chemicals that are harming our delicate skin, I decided to take matter with my own hands and make our own bath soap, shampoo, creams, lotions, and even laundry detergent.  It's the only way I can be sure what kind of ingredients goes into the product.”

Cineálta was born shortly after graduating on 2018 with distinctions in formulation skills and cosmetic compliance at Formula Botanica, the leading Organic Science Cosmetic School based in UK.  Her formal training and attending conferences showed her that there's a big market out there where she can share her skincare products to people and families like hers who are looking for a better and kinder alternative.

Mission

Our mission is to create skincare products using only the finest ethically sourced natural ingredients that are beneficial to our skin, safe and effective, and kind to our planet.

Cineálta Packaging

Although primarily we are a skincare brand, most of our loyal clients know us as Cineálta Packaging, supplier of the environment-friendly cosmetic Kraft tubes and jars around Europe.  

Our journey to selling packaging solutions to fellow skincare formulators came only by chance as we tried to source them for our own use but can only buy them in bulk.  And as we only need a handful for our own product trials, we decided to sell the rest and surprisingly they were sold quickly.  It was evident that there is a collective environmental concern for our planet by avoiding the use of plastic.  Upon learning the big demand for biodegradable and recyclable packaging solutions, Cineálta Packaging was born and took on the job.

We started selling our Kraft deodorant tube on May 2019 and within a couple of months, requests poured in for more types of packaging solutions. 

To date, we now have six types of cardboard tubes, jars in three different sizes, seven lovely glass dropper bottles, and more.  

Supplying packaging solutions is not the path that we planned for Cineálta but we were someway led to this position and we are just happy to fulfil the need.  We are still new in this but have learned so much already and continually evolving. We would like to thank all our fellow cosmetic formulator clients and DIYers who have supported us from the beginning up until now. Please know how grateful we are doing business with you.  May we all have a fun journey towards formulating natural products whilst caring for our planet